Amanda Melnick

Amanda Melnick is a seasoned marketing and strategy executive with more than 20 years of experience building trusted brands, scaling digital engagement, and driving measurable growth in healthcare and consumer sectors.

As Let’s Win’s Chief Strategy & Marketing Officer, Amanda partners with the CEO to shape the organization’s long-term growth strategy, oversee omni-channel marketing, and build the digital fundraising engine that connects donors to the mission. She brings to the role a combination of brand authority, data-driven decision making, and deep expertise in guiding patients and caregivers through complex health journeys.

Most recently, Amanda served as SVP of Marketing at The Michael J. Fox Foundation for Parkinson’s Research, where she led integrated campaigns across paid, owned, and earned media that drove revenue, grew the Foundation’s community, and supported clinical trial recruitment and patient engagement at scale.

Amanda joined Let’s Win because she believes every cancer patient deserves access to the expertise, specialists, and research breakthroughs that can transform their outcome. She can be reached at amanda@letswinpc.org.