Roger Peterson

Roger Peterson had over 35 years of highly diverse business experience, including leadership roles in a variety of industries—healthcare, beauty, nutrition, hearing health, and business ownership. With over 30 years of successful sales leadership experience in both large and small operations, he brought a rich diversity of thought and approach given his multidisciplinary and multifunctional background, with time spent in marketing, sales operations, analytics, category management, and sales training.

Roger served as president of BEACON Sales Advisory Group, a company he founded in 2020. Most of Roger’s career was spent at Johnson & Johnson (J&J) within the consumer and pharma sectors in a variety of sales and marketing capacities. In his 24 years at J&J, Roger spent 13 years in consumer sales and marketing and 11 years in pharmaceutical sales leadership, marketing, and strategic customer group.

Roger earned his Bachelor of Science from Drake University and his M.B.A. from Baldwin Wallace University. He and his wife, Amber, resided in the Philadelphia area. Roger had two adult daughters who reside in Philadelphia.