Danica founded Everywhere Agency in 2009, with a sole purpose of helping brands build better stories through social media. With clients such as Macy’s, Cox Communications, and Carter’s, her agency is no stranger to big names and big projects. She later launched the blogger network, Everywhere Society, to power the agency’s many award-winning influencer campaigns. One of her agency’s claims-to-fame is that they secured the Guinness World Record for the most socially networked message in their cause campaign #BeatCancer.
As a social media marketer, Danica draws on her extensive background as a television producer and public relations executive. She began her career at Sesame Workshop where she was involved in the international versions of Sesame Street. She went on to become a successful television producer working on such legendary shows as Saturday Night Live, Kids in the Hall and the network, VH1. She blogs alternately about social media trends on her own site and Tech.co. She’s a frequent speaker at social media conferences and global forums. Danica serves on the board of WOMMA (Word of Mouth Marketing Association), is an alumnae board member of the Atlanta Women’s Foundation and a 2009 graduate of Leadership Atlanta.